Purpose This paper looks at how stakeholders co-create value at mega-events from a service ecosystem perspective. Despite the growing interest, little is known about how value is co-created through such initiatives for individual stakeholders and the community. Design/methodology/approach...

This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...

Important sources of risk in agriculture are yield and price fluctuations caused by unpredictable and uncontrollable events, inducing income volatility and adding considerable complexity to farmers' decisions. The literature suggests that these events could affect farmers' risk aversion in...

Social farming is gaining increasing attention from multiple stakeholders in Europe because it can generate several socioeconomic benefits, for farming households too. The research-which is part of a project carried out by a healthcare authority in the Friuli Venezia Giulia region in order to...

This study aimed at verifying the presence of variations in the reactions of different types of audiences to certain communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine tourists, and two samples of general tourists. The...