Aim/Purpose: This case study examines the last-mile logistics model as implemented by Lazada Vietnam, as well as the logistics challenges in the local business environment that led the e-commerce company to dually employ the inventory/retail model and the marketplace model for delivering orders...

Companies increasingly recognise customer loyalty as one of the most important measures for the business of an organisation, and informed knowledge of factors underpinning customer loyalty may help managers build customer retention strategies. Telecommunication ombudsman reports demonstrate that...

This study aims to investigate and improve the understanding of customer repurchase behaviour in the Unified Theory of Acceptance and Use of Technology (UTAUT2) model that the influence mobile services repurchase behaviour among the Australian customers. Underpinned by UTAUT2, marketing mix...

Purpose - To delve into the integration of global logistics and supply chain networks amidst the digital transformation era. This study aims to investigate the potential role of China’s Belt and Road Initiative (BRI) in facilitating the integration of global flows encompassing both tangible...

Developing inclusive financial system is an important policy intervention to create opportunities for e economic development, reduce poverty and improve the livelihood of the poor. Despite the growing and focused research interest on financial inclusion, empirical findings on the role of...