The internationalization process model introduced three decades ago still influences international business studies. Since that time, a growing number of researchers have tested the model to show its strengths and weaknesses. Among the critics, some focus on the weakness of the theoretical...

This paper considers an on going study dealing with organizing project selling. Earlier studies are dominated by the traditional decipline, where the actions are viewed to be temporary. Sellers, buyers and sub-contractors have a specific goal and the strategy is a short term economical profit....

The existing studies in the industrial netvork have devoted their attention extensively to the commercial actors. The political and intermediary actors stand in the far horizon and their impacts are implicitly considered to be manageable. These studies may be relevant for a condition of harmony...

While some efforts have been made to elevate the role of the 4Ps in consumer marketing, this paper employs the network theory and aims to investigate consumer perception using the incident of the “mad cow disease." Contrary to other studies that observe the role of media as a means to support...