Die vorliegende Arbeit möchte unter Zugrundelegung verschiedener Konstrukte eine Lösung zur Nachhaltigkeit von Kundenbeziehungen entwickelt, welche die Identifizierung beziehungsorientierter Kernprozesse im Kundenbeziehungsmanagement zur Steuerung der Kundenbeziehung unterstützt und eine...

The digital transformation, with its ongoing trend towards electronic business, confronts companies with increasingly growing amounts of data which have to be processed, stored and analyzed. Instant access to the “right” information at the time it is needed is crucial and thus, the use of...

Lead users are often established in an organizational innovation process to attenuate the difficulties a company faces, such as high costs or the obscurity of customers' needs. But to benefit from these lead users a major challenge is to characterize and identify them especially in the...

In our competitive world, companies need to adapt their processesquickly in order to react, for instance, to changing customerdemands. Process models, as means to support processmanagement, are nowadays often created and adapted in a timeconsuming,widely used manual manner. Semantic...