Studies on electronic Internet commerce are an important part of the research in marketing, bur there are still few works that have dealt with auction systems. Because of the especial characteristics of online buying, one of the most important and the most difficult challenges in the context of...

The present work addresses how and to what extent the personal and professional relationship networks of small-scale local entrepreneurs help improve their scarce resource endowments. Adopting a mechanistic and functioning oriented view of social capital, the paper suggests the existence of two...

Este trabajo estudia distintos tipos de antecedentes del destino como el compromiso del turista en relación con el lugar, la confianza y satisfacción, señales como la reputación, la relación calidad-precio y la publicidad y el efecto boca-oreja para explicar las intenciones de repetir y la...

Traditional word of mouth, which was for many years used as effective advertising that didn't require major investments in mass media, has become a new marketing opportunity with the advent of new technologies and the Internet. Thus, a new marketing strategy called viral marketing has emerged...

Aunque Internet resulta necesario para numerosas tareas, para empresas e individuos, cada consumidor tiene preferencias distintas y considera distintos factores que influyen en su decisión de compra online. Presentamos una tipología de compradores online de billetes de transporte a partir de...

New technologies have involved a great opportunity to improve business management. On the one hand, Internet is beginning to be a selling channel that is valid and complementary of the traditional channel, apart from being a channel to search information and socialize. On the other hand and...

El teléfono móvil es un medio que en los últimos años están utilizando o valorando las empresas como canal de venta. Es importante indagar en los factores que pueden ser motivadores o impedimentos a ese tipo de venta como análisis previo a la detección de los determinantes y consecuencias...

Research into mobile-shopping (MS) is currently the focus of much attention both from scholars and the world of business due to the extent to which mobile devices offer vast business opportunities in all global markets. However, few works have compared the validity of the extended Technology...