Many mobile app providers offer their apps for free and base their business models on user engagement. However, declining app usage over time threatens user engagement and the ability of apps to create business value. To keep users engaged, app providers use gamification, i.e., they link their...

The health care domain is undergoing a sweeping shift from a model of paternalism towards increased patient-centered care. Vendors offering patient-centered health IT use incentive mechanisms to motivate the continued use of health IT. However, incentive mechanisms may not always be beneficial...

The second edition of the Global Cryptoasset Benchmarking Study provides new insights into the current state of the cryptoasset industry. The study gathers survey data from more than 180 cryptoasset companies and individuals, covering 47 countries across five world regions. The empirical...

Brand alliances are becoming increasingly complex, as marketers have begun to combine not only two but multiple brands to foster spillover effects. A particularly complex brand-alliance strategy is team brands, which combine various brands under a team-brand name. Using data from the Marvel...

Stars earn massive salaries for participating in movies and other media products. However, the successes of some movies that do not feature major stars have led practitioners and researchers to question the reasonableness of such investments. This research determines star value by interpreting...

This study compares the effects of brand extension success drivers across attitude-based and choice-behavior-based measures of extension success within the FMCG sector. Previous research considers different success measures in separate studies, focusing mainly on attitude-based measures. We...