Interdependences are a feature of business markets that are difficult to overlook. They have always been vital components of business markets, but now appear to be growing; or it may simply be that we are now more attentive to the phenomenon. Companies are increasingly dependent on suppliers,...

Interdependences are a feature of business markets that are difficult to overlook. They have always been vital components of business markets, but now appear to be growing; or it may simply be that we are now more attentive to the phenomenon. Companies are increasingly dependent on suppliers,...

Interdependences are a feature of business markets that are difficult to overlook. They have always been vital components of business markets, but now appear to be growing; or it may simply be that we are now more attentive to the phenomenon. Companies are increasingly dependent on suppliers,...

In seeking to understand relationships between smaller suppliers and larger customers, there is a growing interest in examining the characteristics of asymmetry in relationships. However, there is a paucity of research that looks at the consequences of size asymmetry for smaller suppliers....