Showing 1 - 3 of 3
This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK education authorities using their research excellence framework (REF), in particular the impact component of the assessment. It discusses the extent to which research by...
Persistent link: https://www.econbiz.de/10012117341
This article describes a case study on a project to create cooperation between international (EU) and national governments, small and large enterprises, universities and non-governmental charitable and social organizations. It explains the nature of the project and investigates the implications...
Persistent link: https://www.econbiz.de/10011762792
The purpose of this paper is to explain the development of ecosystems and platforms to manage customer information, and to identify the management, research and teaching implications of this evolution. Design/methodology/approach: This article is based on research and industrial experience of...
Persistent link: https://www.econbiz.de/10014033877