Grunert, Klaus G.; Jeppesen, Lisbeth Fruensgaard; … - Institut for Marketing og Organisation, Aarhus Universitet - 2004
This working paper presents results from the project ‘Supra-company level determinants of degree of market orientation of value chains in agriculture and fisheries’, which is carried out in cooperation between MAPP – Centre for Research on Customer Relations in the Food Sector, Aarhus...
