The purpose of the paper is to present the importance of locally embedded personal relationships and individuals’ networks for the rise of small and medium enterprises (SMEs)’ opportunities in the internationalisation process (especially the market entry phase) as well as their international...

Objective: The objective of the article is to identify challenges and success factors related to the imitation of the digital platform business model in other industries. Research Design & Methods: We based our research on a single case study of an extra-industry imitation performed by a digital...