Culture is an important part of the tourism “product” and is one of the variables that can increase the attractiveness and the competitiveness of a tourism destination. Cultural tourism covers all aspects of travel and provides an opportunity for visitors to learn about a destination's...

A conceptual model of golf tourists’ behavioural intentions is developed and tested using data from 1,657 surveys of golfers on Prince Edward Island, a major golfing destination in Canada. The results reveal that no significant and direct relation exists between golf tourists’ perceived...

The main purpose of this study is to explore the propensity for scenic drive tourism. Specifically the study identifies the propensity and characteristics of scenic drive tourism by comparing the differences between Canadian and U.S. respondents. This study illustrates the importance of scenic...

The main purpose of the study is to examine the relevance and significance of market segmentation based on the activities visitors engage in while at a destination. In doing so, the paper attempts to segment first-time pleasure travelers and profile the market by tip-related characteristics....

The proposed model of tourists' behavioural intentions was developed and tested. The empirical tests completed provide support for the critical causal relationships between the constructs in the model. The results help clarify the roles of perceived quality of performance, perceived quality of...

The primary purposes of this study were to collect information on neighboring travelers' past visits and determinants of future intentions for an overnight pleasure trip. Data was collected on a wide variety of travel behaviors. The study is based on a telephone survey of 3,688 residents of New...

Golf Prince Edward Island (Golf PEI) is an industry association devoted to the promotion and development of golf in PEI. In 2005, Golf PEI consisted of 25 members representing golf courses across the province. In addition, the provincial government provided financial support to the organization....

Who are the tourists that visit cultural attractions or engage in cultural activities, and why? What specific travel behaviours make them distinct from other travelers? How large is the demand for cultural tourism and what elements of culture attract tourists? How can cultural tourism be...

Purpose: The main purpose of this study is to segment the market of first-time visitors based on the activities travelers engage in while at a destination. The various segments are then profiled by demographics, socio-economic variables, and trip-related...

Travelers decide on a travel location based on destination awareness and the traveler's perception of the destination. Marketing campaigns are used to create awareness and increase the purchase intentions of a relevant target market. Tracking intentions to visit is an important measure of the...