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A multiple case-study investigation on the intersection between sustainability and reputation : an impact-driven framework for sport teams

Mazzù, Marco Francesco; Savarese, Federica; Cisotta, … - In: Corporate governance and research & development studies … (2024) 1, pp. 51-72

and initiatives, and its connection to the longer term perception of sustainability for the brand, is becoming … utilization of a multiple case study methodology, we initially investigated clubs belonging to the top five European football …

Persistent link: https://www.econbiz.de/10014516145

Supporter Influence on Club Governance in a Sports League : A 'Utility Maximization' Model

Madden, Paul; Robinson, Terry A. - 2010

Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …

Persistent link: https://www.econbiz.de/10014194199

Team Identification Model : Antecedents and Outcomes of Football Sport Sponsorship in Egypt

Elsahn, Farid; Eman, Nada; Tantawi, Passent - 2012

Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt … team identification and that highly identified fans tend to recognize the sponsor of their favorite football team and to … improve the understanding and implementation of sports football sponsorship in Egypt …

Persistent link: https://www.econbiz.de/10014164686

The relationship between brand associations and fan behaviours for football teams

Eskiler, Ersin; Altunisik, Remzi; Sarikaya, Nilgun - In: Marketing i menedžment innovacij : m&mi (2021) 3, pp. 32-42

Persistent link: https://www.econbiz.de/10013161957

Supporter influence on club governance in a sports league : a "utility maximization" model

Madden, Paul; Robinson, Terry A. - 2010

Motivated by increasing supporter involvement in club governance in English football, the paper presents a simple model …

Persistent link: https://www.econbiz.de/10008987654

Merchandising als Marketinginstrument und Einnahmequelle : eine ökonomische Analyse der Potenziale von Klubs der 1. Fußball-Bundesliga

Karlowitsch, Elmar; Michaelis, Manuel - 2005

Persistent link: https://www.econbiz.de/10009541129

Explaining the number of social media fans for North American and European professional sports clubs with determinants of their financial value

Scelles, Nicolas; Helleu, Boris; Durand, Christophe; … - In: International Journal of Financial Studies : open … 5 (2017) 4, pp. 1-19

, expenses/league mean, and being an English football club. An improved understanding of the effectiveness of clubs’ social media …

Persistent link: https://www.econbiz.de/10011760241

Brand Architecture, Drivers of Consumer Involvement, and Brand Loyalty with Professional Sport Leagues and Teams

Kunkel, Thilo - 2016

from football consumers (N = 752) to test the influence of leagues and teams on consumer loyalty. Consumers were segmented …

Persistent link: https://www.econbiz.de/10013006287

The effects of team identification on consumer purchase intention in sports influencer marketing : the mediation effect of ad content value moderated by sports influencer credibility

Lee, Jin Kyun - In: Cogent business & management 8 (2021) 1, pp. 1-22

This study investigates the effects of team identification on consumer purchase intention in sports influencer marketing in South Korea. Specifically, it examines the mediation effect of ad content value moderated by sports influencer credibility in the relationship between team identification...

Persistent link: https://www.econbiz.de/10012631367

Estrategias competitivas y gestión deportiva : una perspectiva de la Teoría Basada en Recursos aplicada al sector del fútbol

Quispe, Julio; Rivera Camino, Jaime - In: Journal of economics, finance & administrative science 23 (2018) 44, pp. 29-59

Persistent link: https://www.econbiz.de/10012010174