Brand loyalty is vital for any business, be it large enterprises or Small and medium enterprises (SME), to sustain in … personality on loyalty dimensions from SME brand perspective. Studies had claimed that factors tested on big brand may yield … different result for SME brand. Therefore, this study will investigate the direct influence of brand experience and brand …

the use of audio branding in a way that fits the overall brand picture. Otherwise, the brand communication is inconsistent …The aim of this research paper is to both examine and conceptualise the concept of audio branding. Audio branding is an … important part of the overall brand management concept and corporate identity. Strong brands ease the choice for customers and …

value, a brand should be strategically built and managed. To fully take advantage of the benefits that the brand provides …, it is necessary to propose a brand management strategy. A conceptual framework was developed by the authors as an … alternative to propose a brand management strategy according to a specific business scenario. The objective of this study is to …