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Customer Relationship Management-Controlling : Gestaltungsansätze für die Rationalitätssicherung

Doll, Daniela - 2011

Persistent link: https://www.econbiz.de/10009661609

Hedging retail promotions : zero out-of-stock and zero end-of-period coverage with supply options

Breiter, Andreas - 2012

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FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing

Schmutzler, Alexander René - 2015

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Channel-based price differentiation : literature review and empirical consumer research

Unterhuber, Sebastian - 2015

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Salespeople as boundary spanners : exploring the psychology of the salesperson

Froböse, Christina - 2017

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Dual orientation research: collision or collusion? : the interaction of a return-on-marketing orientation and a relationship marketing orientation

Weber, Verena - 2019

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The Veblen effect revisited : literature and empirical analyses

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Vertical line extension : a systematic review of research on upward and downward line extension

Schmitz, Anna-Karina; Brexendorf, Tim Oliver; … - In: The journal of product & brand management 32 (2023) 6, pp. 828-848

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MIRO und eScience : eine integrierte Forschungsumgebung für die neutestamentliche Textforschung

Faßnacht, Martin - In: Fortschritte des integrierten Informationsmanagements …, (pp. 299-308). 2012

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Digitization and the Retail Landscape – 10 Theses

Faßnacht, Martin; Schmitz, Anna-Karina - In: Marketing Review St.Gallen 34 (2017) 5, pp. 10-17

Digitization is going to radically change the retail landscape throughout all channels and industries. This paper gives an overview of technological developments and challenges of digitization. Based on ten theses, the authors discuss the influence of digitization on the retail landscape and...

Persistent link: https://www.econbiz.de/10014337419