As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...

Despite the advocates of the common EU identity, many people and scholars do believe that the EU will not ultimately prevent them from being French, Germans, Polish, and so on. It is almost impossible to avoid the recognition of the opposite phenomenon to the common identity, the growing...

The paper aims to clarify the relationship between corporate social responsibility (CSR) and consumer behaviour in an international setting. Consumers’ responses to CSR activities and the impact on the purchase decision are limited discourses. CSR-based studies in the fashion and apparel...

Indonesia is a large market for consumer product targeting youth consumers, with populations of more than 70 million young inhabitants and market size of 155 billion US Dollar. The size of this potential market attracts foreign products with globally-recognized brands to enter the Indonesian...

Survival of any business depends on its customers' acceptability. Due to increased globalization the customer base is not limited to domestic market but also international market. This requires managers to have better insight about consumer perception and behavior to predict the foreign market...