Flepp, Raphael; Nüesch, Stephan; Franck, Egon - Institut für Betriebswirtschaftslehre, … - 2014
Even though betting exchanges are considered to be the superior business model in the betting industry due to less … 1.8 million bookmaker and betting exchange odds for 17,410 soccer matches played worldwide, we find that the bookmaker … offers higher odds and bettor returns than the betting exchange when liquidity at the betting exchange is low. …