Football. One major conceptual controversy is concerned with the question whether fans have a stronger preference for (more … and analyzes revealed fan preferences in a market outside of the Big-5 leagues. It examines the impact of uncertainty of … as measured by accumulated market value of players increases broadcast audience significantly, whereas the number of …

We estimate econometric models to predict the future performance of National Football League (NFL) quarterbacks … selected in the first three rounds of the NFL draft. Using previously agreed-upon measurement criteria, we find that our … functional mobility best predicts NFL success, and playing in a pro-style offense does not predict NFL success. …

Purpose The National Football League (NFL), the most lucrative sports league in the world, has its second largest … consumers and league. Based on this, this study aims to analyze how the interaction in social media of the Brazilian NFL … social media establishes consumer attachment with the NFL by means of the brand elements and aspects of social life, mediated …