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Stay or switch? : investigating lock-in effect in multi-channel apparel retailing
Acquila-Natale, Emiliano
;
Hernández-García, Ángel
; …
- In:
Economics and Business Letters : EBL
9
(
2020
)
4
,
pp. 298-305
Persistent link: https://www.econbiz.de/10012424190
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May I have your attention, please? : an investigation on opening effectiveness in e-mail marketing
Chaparro-Peláez, Julián
;
Hernández-García, Ángel
; …
- In:
Review of managerial science : RMS
16
(
2022
)
7
,
pp. 2261-2284
Persistent link: https://www.econbiz.de/10013457820
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