There are usually no shortages of predictions of what the future will be like. In fact life would be impossible without them. We predict that tomorrow will be similar to today and that our students or customers will still need what we have to offer. That our car will start or the bus will be...

Over the last two decades studies have demonstrated the importance of goal orientations in the context of selling and established a body of the main antecedents and outcomes. A closer look at the empirical findings reveals that the relationship between goal orientations and performance remains...

In the wake of industrial revolution in the late 18th and 19th centuries, technology as a seminal force has impacted everything and its effects are much more beyond the pertinent human comprehension. Most of the studies use per capita GDP as a measure to map the economic well-being of any nation...

Small and Medium Enterprises all over the world have been recognized as the silent drivers of a nation's economy. This Sector occupies an important place in Indian Economy, especially in terms of creation of employment opportunities that provide a source of living to millions of people and their...

The Indian economy entered a phase of transition from a semi-controlled economy to a market-controlled economy in the early 1990s. The process of economic reforms which had been previously progressing at a snail's pace, gained momentum during this time. The hastened process of reforms brought...

Liberalization and Information technology has attracted many foreign banks to India, thereby opening up new markets, new products and efficient delivery channels for the banking industry. In the development of Indian Economy, Banking sector plays a very important and crucial role. With the use...

Over the last two decades studies have demonstrated the importance of goal orientations in the context of selling and established a body of the main antecedents and outcomes. A closer look at the empirical findings reveals that the relationship between goal orientations and performance remains...

Purpose - The purpose of this paper is to analyze the need for developing a return on trade show information (RTSI) index; this index would be used to measure the impact of information gathered at trade shows on long-term decision making within the organization. Also, the paper aims to suggest...

The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state-owned institutions when marketing their products. The paper presents an...

Overview of Value Chain Analysis: Exchange between firms is central to the study of business ? to ? business marketing. Firms perform activities to facilitate these exchanges, principally resources, en route to developing their competitive advantages, in turn creating a basis for...