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Deploying cultural knowledge of nature to construct the nature sports experience
Farrelly, Francis; Beverland, Michael B. - In: Journal of travel research : a quarterly publication of … 63 (2024) 3, pp. 681-695
Persistent link: https://www.econbiz.de/10014582371
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The paradox of challenging and reinforcing stereotypes in women's sport sponsor communication
Napoli, Julie; Nicholls, Montana; Ouschan, Robyn - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 1/2, pp. 72-101
Persistent link: https://www.econbiz.de/10014549719
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Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian; Farrelly, Francis; Athwal, Navdeep - In: Journal of business research : JBR 173 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
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Consumer work and agency in the analog revival
Beverland, Michael B.; Fernandez, Karen V.; Eckhardt, … - In: Journal of consumer research : JCR ; an … 51 (2024) 4, pp. 719-738
Persistent link: https://www.econbiz.de/10015338606
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Co-creating educational consumer journeys : a sensemaking perspective
Beverland, Michael B.; Cankurtaran, Pinar; Micheli, Pietro - In: Journal of the Academy of Marketing Science 52 (2024) 2, pp. 284-305
Persistent link: https://www.econbiz.de/10015047761