Across a series of 10 laboratory and online studies, Allard, Hardisty, and Griffin (2019) demonstrated an increased preference for premium, higher-priced products over standard products when consumers were presented with the additional cost of the higher-priced option (i.e., differential price...

Although it is well established that consumers have an increased valuation for self‐assembled products, less is known about how using such products influences objective consumption outcomes. Across three experiments, the current research demonstrates that consumers perform better on tasks when...

Across a series of 10 laboratory and online studies, Allard, Hardisty, and Griffin (2019) demonstrated an increased preference for premium, higher-priced products over standard products when consumers were presented with the additional cost of the higher-priced option (i.e., differential price...

In sociology and psychology the concept of "ethnocentrism" is widely used to explain human behavior in and between different cultural entities. Since international management can be characterized by high levels of interaction between individuals from diverse cultures, we think ethnocentrism is...

Die Möglichkeiten der Erbringung von Dienstleistungen haben sich in den letzten Jahrendurch die Entwicklungen der Informations- und Kommunikations-Technologien stark erweitert.Unter Zuhilfenahme moderner Formen der Datenfernübertragung kann eine breite Palettevon Dienstleistungen technologisch...