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Nodding as a catalyst for improving attitudes and purchase intentions in online context
Lee, Yusu; Choi, Jinhee - In: Asia marketing journal 26 (2024) 2, pp. 90-103
Persistent link: https://www.econbiz.de/10015398969
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The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
Ghiassaleh, Arezou; Kocher, Bruno; Czellar, Sandor - In: Journal of retailing 100 (2024) 2, pp. 239-255
Persistent link: https://www.econbiz.de/10015065168
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Pushing yourself harder : the effects of mobile touch modes on users' self-regulation
Liu, Yang; Jiang, Zhenhui; Choi, Ben C. F. - In: Information systems research : ISR 34 (2023) 3, pp. 996-1016
Persistent link: https://www.econbiz.de/10014383699
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The vampire effect of smartphone swiping : how atypical motor actions increase ad attention but impair brand recall
Rohrbach, Stefan; Bruns, Daniel; Langner, Tobias - In: International journal of advertising : the review of … 44 (2025) 1, pp. 5-23
Persistent link: https://www.econbiz.de/10015194212
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"Touching" services : tangible objects create an emotional connection to services even before their first use
Nägele, Nora; Walter, Benjamin von; Scharfenberger, Philipp - In: Business research 13 (2020) 2, pp. 741-766
, mugs, or fashion articles. Drawing on research about embodied cognition, this paper investigates how and under which …
Persistent link: https://www.econbiz.de/10012295833
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Making sense of new methods, new technologies, and new data in marketing science
Boller, Daniel - 2019
Persistent link: https://www.econbiz.de/10012193523
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The proximal self : why material objects are particularly relevant for consumers' self-definition
Scharfenberger, Philipp; Wentzel, Daniel; Warlop, Luk; … - In: Psychology & marketing 40 (2023) 6, pp. 1196-1210
Persistent link: https://www.econbiz.de/10014291835
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From physical space to mental space : feelings of being physically constrained increase consumer preference for mind-expanding products
Auschaitrakul, Sumitra; King, Dan; You, Yanfen - In: Marketing letters : a journal of research in marketing 35 (2024) 2, pp. 231-242
Persistent link: https://www.econbiz.de/10015125209
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Visual elements in advertising enhance odor perception and purchase intention : the role of mental imagery in multi-sensory marketing
Lyu, Minghui; Huang, Qi - In: Journal of retailing and consumer services 78 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10015085041