We present analyses of an extraordinary new dataset that reveals the path taken by individual shoppers in an actual grocery store, as provided by RFID (radio frequency identification) tags located on their shopping carts. The analysis is performed using a multivariate clustering algorithm not...

We demonstrate in two studies that people get more satiated on a food after repeatedly rating or choosing among similar foods shown in pictures. Repeated evaluations of food apparently have an effect similar to actual consumption — decreased enjoyment of foods that share a similar taste...

Self-control is typically viewed as a battle between willpower and desire. The authors focus on the desire side of the equation and extol the positive effect of faster satiation that makes unhealthy behaviors less tempting. They demonstrate that consumers higher in trait self-control demonstrate...

The traditional view of satiation is that repeated consumption produces an unavoidable decline in liking according to the quantity and recency of consumption. We challenge this deterministic view by showing that satiation is instead partially constructed in the moment based on contextual cues....

Do parents favor some children over others? The overwhelming majority of parents state that they treat their children equally, but parents rarely track their spending on each child. We investigate in four studies whether mothers and fathers favor specific children depending on the biological sex...

Although people recover from satiation with the natural passage of time, we examine whether it is possible to influence the recovery process merely by changing the perceived temporal distance from past consumption. Experiment 1, a field experiment, demonstrates that influencing the perceived...

The presence of variety increases the quantity of food a person wants and consumes. A recent review of past literature (Remick, Polivy, & Pliner, 2009) concludes that although external factors influence this effect of variety, internal factors do not seem to affect it. We identify general...

Consumers frequently consume items to the point where they no longer enjoy them. In three experiments spanning three distinct classes of stimuli, we find that people can recover from this satiation by simply recalling the variety of alternative items they have also consumed in the past. Rather...