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Exploring supermarket loyalty card analysis to identify who buys fairtrade

Yamoah, Fred A.; Fearne, Andrew P.; Duffy, Rachel; … - 2013

Persistent link: https://www.econbiz.de/10010355958

The joint sales impact of frequency reward and customer tier components of loyalty programs

Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - 2012

We estimate the joint impact of the frequency reward and customer tier components of a loyalty program on customer behavior and resultant sales. We provide an integrated analysis of a loyalty program incorporating customers' purchase and cash-in decisions, points pressure and rewarded behavior...

Persistent link: https://www.econbiz.de/10009724866

A Customer Segmentation Framework for Targeted Category Coupons in Retail

von Mutius, Bernhard - 2020

It is standard procedure to use short-term measures for designing customized marketing campaigns and evaluating their success. We consider the integration of customer lifetime value (CLV) thinking into the category selection problem for targeted coupons. This problem involves two primary...

Persistent link: https://www.econbiz.de/10012848772

Dare If You Can : Offering Subscription Discounts, Loyalty Rewards, and Deep Promotions to Your (Grocery) Customers

Wolters, Jannik; Huchzermeier, Arnd - 2023

Subscription programs, which offer customers access to exclusive benefits and discounts for a recurring membership fee, are experiencing a surge in popularity in the retail sector. Most new subscription programs are launched by retailers already offering their customers free loyalty programs...

Persistent link: https://www.econbiz.de/10014343727

Die Wirkung von Kundenbindungsmaßnahmen auf das Einkaufsverhalten im Einzelhandel : Treueprogramme versus Kundenkarten im deutschen Lebensmitteleinzelhandel

Ziehe, Nikola; Stoll, Raina - 2010

das Einkaufsverhalten von Konsumenten im deutschen Lebensmitteleinzelhandel auswirken. Die Studie wurde von … Kundenbindung im Lebensmitteleinzelhandel herausgefunden werden. Des Weiteren wurden mehrere Expertengespräche mit Führungskräften … das Einkaufsverhalten und die Einstellung der Konsumenten im deutschen Lebensmitteleinzelhandel haben. Deutlich wurde …

Persistent link: https://www.econbiz.de/10008906762

How Do Customers Perceive Benefits of Loyalty Programs : The Case of Lithuanian Grocery Retailing

Kyguoliene, Asta - 2020

Many retailers use loyalty programs to attract new customers and to retain existing ones. The program should be recognized as beneficial to customers in order to build customer loyalty. A critical key of a success of a loyalty program is whether a consumer can perceive and identify the benefits...

Persistent link: https://www.econbiz.de/10012846372

Do Preferences for Private Labels Respond to Supermarket Loyalty Programs?

Florez-Acosta, Jorge - 2020

This paper examines the effects of supermarket loyalty programs on the demand for private labels (PLs). Using transaction level data on grocery purchases and individual level information on the membership of loyalty programs, I estimate a model of demand in which membership may affect the...

Persistent link: https://www.econbiz.de/10012850306

One-to-one marketing in grocery retailing

Gabel, Sebastian - 2019

Persistent link: https://www.econbiz.de/10012104595

Do customer loyalty programs enhance customers buying behaviour in supermarkets in Kenya?

Lawrence, Lucy Ongaya; Muathe, Stephen - 2022

Persistent link: https://www.econbiz.de/10013355067

Card Loyalty. A New Emerging Issue in Grocery Retailing

Mauri, Chiara - 2008

In the 1990's all the largest grocery retailers have introduced loyalty cards with the specific goal of acquiring consumer knowledge. The use of loyalty cards as a knowledge tool has become so critical that retailers offer customers rewards in return for card subscription and continuous use,...

Persistent link: https://www.econbiz.de/10014035363