This paper investigates exploratory behavior among wine consumers in Poland where the country's wine culture is in a … state of rapid change. This study investigates the extent to which demographics, values, and wine preferences relate to … exploratory behavior. Data obtained from 198 Polish wine consumers was used in the analysis. Exploratory behavior was measured …

(WRL) measurement instrument for segmenting the Australian domestic wine market. Although the study was exploratory in … market. These segments are: purposeful inconspicuous premium wine drinkers, ritual oriented conspicuous wine enthusiasts …As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers …

Japanese wine consumers, explores the validity of existing generic consumer segmentation of the Japanese market, and considers … its suitability to predict wine-purchasing behavior. The importance of product choice factors used in the wine …. The Japanese consumers’ preference for country-of-origin (COO) wine brands is shown to differ considerably, depending on …

Previous hedonic price studies on wine market segments, exploring diverse price functions, are constrained by pre … price data of California red and white wines, this study adopts an endogenous approach to explore the total number of market …, respectively. Also, implicit prices of wine attributes such as grape variety and geographic origin differ for red and white wines …

The intense competition affecting the wine industry in recent decades has forced wineries and retailers to reshape … effects they might have in influencing consumer decisions. Preferences for different wine attributes as well as the … psychographic traits of respondents were revealed through a web-based questionnaire administered to 504 wine consumers living in the …

evidence on such prosuming for the wine industry is lacking. A multidimensional approach and 321 interviews with wine consumers … support the relevance of customer integration in the world of wine. Two clusters divide the wine consumers: prosuming … interested versus prosuming reluctant consumers. Against literature based expectations, demographics or wine knowledge are less …

The large retail chains represent the main distribution channel for wine sales in Italy. Retailers, therefore, define … the wine supply of their points-of-sale based on their own commercial strategies, taking into account evolving consumer … demand, producer characteristics, and product types. Wine bottles from different producers with varying characteristics …

wine industry, but with the added precaution of encouraging responsible consumption. This study examines the attributes and … behaviors of 681 high frequency (heavy-user) wine consumers in the US, based on a price segmentation of High, Moderate, and Low … Spenders. For this study, price segmentation was defined as the price typically paid for a bottle of wine for home consumption …