The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … value. Methods of analysis and synthesis were used to determine the features of the implementation of the brand advertising … global companies. The advantages of social media marketing activities of companies for brand promotion in the context of …

form of social interaction, marketers seek to maximize consumer-brand relations by targeting specific sensory responses to … consumption. This study integrates both views in an ethnographic investigation of a brand ritual. It examines the sensorial … situated notions of self-presentation and identity. This study advances a more holistic sensory approach to brand rituals as a …

interest of both practitioners and researchers lately. Based on the consumer-brand relationship literature, a theoretical model …, turning the consumer into the best brand promoter. …