This study aims to investigate the social importance of sport in L’Hospitalet de Llobregat. As an instrument for social cohesion and integration, sport has become a very important part of municipal activity. We use two surveys: the Baròmetre, which gathers opinion about municipal services;...

Football domain is the most popular sport form worldwide and it gains the majority of the sponsorship effort in Egypt. This study focuses on two antecedents team’s perceived prestige and domain involvement, and it measures sponsor’s recognition, and purchase intention as the outcomes of...

Purpose: The purpose of this research was to provide a framework for team selling to sports firms that can be used to more effectively select members for sales and CRM teams and improves the performance of teams in attracting and retaining premium seating customers.Design/Methodology/Approach:...

Purpose: The goal of this research is to examine the connection between the degree of identification, the performance of the team (both subjective and objective) and the willingness of fans to pay for team-related products.Design: An index measuring identification was constructed for soccer fans...

The U.S. professional sports industry has recently witnessed a series of high-profile bankruptcy proceedings involving teams from both Major League Baseball ("MLB") and the National Hockey League ("NHL"). In some cases — most notably those involving MLB's Los Angeles Dodgers and the NHL's...