The UK broadcast media landscape provides an interesting context to understand and explore the competitive dynamics of media organisations'. As an industry characterised by uncertainty and turbulence, this paper considers the process by which broadcast media organisations develop their...

Advertisers are increasingly incorporating online and offline media in their marketing communication plans to leverage synergies across them. However, if there are no differences in modality it is unclear if mixed online-offline media usage can lead to cross-media synergies. Drawing from priming...

Based on analyses of emerging technologies and of media management as a research field, new questions of relevance for future media management research are created by applying 'bricolage' as an entrepreneurial technique.

Google and Facebook currently control close to two-thirds of global advertising revenue. While dominating the online advertising market, these two companies have thus far avoided paying adequate taxes. This CAMRI policy brief presents a new policy innovation, the online advertising tax....