Sponsored search advertising has grown rapidly since the last decade and is now a significant revenue source for search engines. To ameliorate revenues, search engines often set fixed or variable reserve price to in influence advertisers’ bidding. This paper studies and compares two pricing...

Many studies have focused on the generalized second price (GSP) auction under uncertainty, particularly with unknown private valuation, Bayesian-Nash equilibrium, social welfare loss and reserve price. However, the learning path for players in the GSP auction remains inadequately addressed. As a...

Department: Industrial Engineering/Operations Research.

We study inventory management for a blood center that periodically collects whole blood and processes it into multiple blood products such as red blood cells and platelets. The blood center may also be able to collect a single blood product by apheresis. With limited lifetimes, blood products...

Existing studies on the economic impact of wildfire smoke have focused either on single fire events or entire fire seasons without distinguishing between individual occurrences. Neither approach allows for an examination of the marginal effects of fire attributes, such as distance and fuel type,...

We extend a standard two-person, non-cooperative, non-zero sum, imperfect inspection game, considering a large population of interacting inspectees and a single inspector. Each inspectee adopts one strategy, within a finite/infinite bounded set of strategies returning increasingly illegal...

It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than strong ties on the spread of WOM and that marketers should thus intentionally stimulate WOM between weak ties to optimize a given WOM campaign. Here, we challenge this idea based on the...