for them to pirate. Three offsetting pricing mechanisms occur: skimming, compressing price changes, and delaying product …

. It is now common currency in ride-hailing, travel, drugs, gasoline, online goods---And great price variability … frequently-changing prices on purchase behavior. The evidence shows that exposure to price variability exacerbates price … sensitivity. These findings are confirmed in online lab experiments. Additionally, an underlying mechanism is price salience …

magnitude to consumer sensitivity to rental fees. Additional analyses suggest that the estimated effects of price rankings do …

the introduction of a reference price leads to lower equilibrium prices and induces fiercer competition between firms …

noticing higher prices if they are 9-ending, or noticing price-increases if the new prices are 9-ending, because 9-endings are … used as a signal for low prices. Price setters respond strategically to the consumer-heuristic by setting 9-ending prices … more often after price-increases than after price-decreases. 9-ending prices, therefore, remain 9-ending more often after …

Prices that end with 9, also known as psychological price points, are common, comprising about 70% of the retail prices … price ending that has the same effects as 9-endings. In January 2014, the Israeli government passed a new regulation …. Thus, 90-ending prices became the new psychological price points, partially eliminating the regulation's intended effect. …