In this paper we investigate how consumers respond to the UK food label Traffic Light System (TLS). Employing a Choice Experiment (CE) we find that consumers appear to behave in a manner consistent with our expectations regarding the impact of the TLS nutrition label. In particular, we identify...

A new approach is developed for the treatment of 'Don't Know' (DK) responses, within Choice Experiments. A DK option is motivated by the need to allow respondents the opportunity to express uncertainty. Our model explains a DK using an entropy measure of the similarity between options given to...

A method for treating Contingent Valuation data obtained from a polychotomous response format designed to accommodate respondent uncertainty is developed. The parameters that determine the probability of indefinite responses are estimated and used to truncate utility distributions within a...

This paper contributes to the literature on the role of on rural livelihood strategies in rural growth and poverty reduction. It distinguishes between livelihood diversity strategies that contribute to sustainable growth in household incomes, and those that mainly have a 'coping' function. It...

We report the findings from a hypothetical discrete choice experiment (DCE) examining UK consumer attitudes for food produced using agricultural production methods currently prohibited in the UK i.e., hormone implants in beef; Ractopamine in pig feed; chlorine washed chicken; and Atrazine pesticide. Our...

This research employs two alternatively framed but formally equivalent discrete choice ex- periments that examine UK consumer preferences regarding chlorine washed chicken. One is framed in a common purchase format, the other employs a format that endows respondents with a voucher that they can...

This paper examines the determinants of farmers’ willingness-to-accept (WTA) in a hypothetical payment scheme for the adoption of stone and soil bunds in northern Ghana using contingent valuation data from 305 farm households. Bayesian estimation of the interval-data regression model is...

This study uses an experimental vignette methodology to investigate and compare, for the first time, consumer food waste (FW) decisions in the UK and Thailand. Specifically, we examine consumers' decisions to discard leftovers during meal scenarios affected by varying economic and contextual...