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Customer Perceptions of Corporate Social Responsibility of Service Firms: Impact on Customer Attitudes and Behavioral Intentions

Guchait, Priyanko; Anner, Mark; Wu, Luorong - 2011

Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...

Persistent link: https://www.econbiz.de/10009468029

Perceived inclusion climate for leader diversity : conceptualization and scale development

Gip, Huy; Guchait, Priyanko; Madera, Juan M. - In: International journal of contemporary hospitality management 36 (2024) 13, pp. 77-96

Persistent link: https://www.econbiz.de/10015152960

Coworker support in a sexual harassment climate : a conservation of resources perspective

Russen, Michelle; Pasamehmetoglu, Aysin; Guchait, Priyanko - In: International journal of hospitality management 119 (2024), pp. 1-8

Persistent link: https://www.econbiz.de/10015070750

Climate perceptions for underrepresented leaders : influencing service employees' proactive behaviors through psychological safety and knowledge sharing

Gip, Huy; Russen, Michelle; Guchait, Priyanko - In: International journal of hospitality management 129 (2025), pp. 1-10

Persistent link: https://www.econbiz.de/10015434285