Online reviews turn less informative when a product’s attributes change over time, as is the case for digital goods such as apps. This limits the relevance of existing reviews for reputation building. As part of their platform governance, digital platforms have grappled with this relevancy...

By empowering customers to make fitting purchases, user reviews play an important role in reducing inefficiencies in the provisioning of product information. Because of the abundance of reviews and the signals they provide, this information may become confusing and risks overloading customers....

Online reviews and product recommendations at online stores have successfully enabled customers to readily evaluate alternative products prior to any purchases. In this context, firms generate recommendations to refer customers to a wider variety of products. They also display customer-generated...

Online retailers are increasingly mindful of maintaining a long-term relationship with customers, rather than simply focusing on one-time purchases. It is thus critical to ensure that customers continue revisiting a retailer’s website to explore its products and subsequently make purchases....

In business domains, firms often only have incomplete information on their customers. Acquiring complete information for all customers can prove prohibitively expensive. This dissertation shows how selective information acquisition can reduce the amount of information to supplant incomplete...