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Shop at your own risk? : consumer activities in fashion e-commerce

Sutinen, Ulla-Maija; Saarijärvi, Hannu; Yrjölä, Mika - In: International journal of consumer studies 46 (2022) 4, pp. 1299-1318

Persistent link: https://www.econbiz.de/10013328292

From customer to actor value propositions : an analysis of digital transaction platforms

Hokkanen, Harri; Hänninen, Mikko; Yrjölä, Mika; … - In: The international review of retail, distribution and … 31 (2021) 3, pp. 257-279

Persistent link: https://www.econbiz.de/10012590016

From transactions to transformations : exploring transformative food retailing

Saarijärvi, Hannu; Sparks, Leigh; Närvänen, Elina; … - In: The international review of retail, distribution and … 34 (2024) 1, pp. 104-121

Persistent link: https://www.econbiz.de/10014558995

Teaching value propositions as part of the business model

Yrjölä, Mika - In: Journal of business models : JOBM 7 (2019) 3, pp. 111-118

This paper outlines and discusses one approach for teaching business students about the role of value propositions as an important part of any organization's business model. The course-wide approach is organized around understanding, creating and capturing value. The approach involves...

Persistent link: https://www.econbiz.de/10012217246

Paradox blindness : How managers frame coopetition

Yrjölä, Mika; Niittymies, Aleksi; Tabas, Abdollah … - In: Industrial marketing management : the international … 120 (2024), pp. 160-174

Persistent link: https://www.econbiz.de/10015116907

Teaching value propositions as part of the business model

Yrjölä, Mika - In: Journal of Business Models (JOBM) 7 (2019) 3, pp. 111-118

Persistent link: https://www.econbiz.de/10015409248

Half girl, half horse and with a stick : the augmented hybridity of hobbyhorse enthusiasts

Närvänen, Elina; Cova, Bernard - In: Journal of marketing management : JMM ; journal of the … 40 (2024) 17/18, pp. 1791-1812

Persistent link: https://www.econbiz.de/10015194133

Activity focus groups : a discursive, practical and social method for studying consumption practices

Weckroth, Katri; Närvänen, Elina - In: Qualitative market research : an international journal 27 (2024) 2, pp. 212-230

Persistent link: https://www.econbiz.de/10015324641

"Tag a person who loves candy" : sociocultural approach to unhealthy food marketing to adolescents in social media

Sutinen, Ulla-Maija; Luukkonen, Roosa; Närvänen, Elina - In: Young consumers : insight and ideas for responsible … 25 (2024) 2, pp. 211-225

Persistent link: https://www.econbiz.de/10014511550

Doing family over time : the multilayered and multitemporal nature of intergenerational caring through consumption

Kastarinen, Anne; Närvänen, Elina; Valtonen, Anu - In: Journal of consumer research : JCR ; an … 50 (2023) 2, pp. 282-302

Persistent link: https://www.econbiz.de/10014314510