Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"free"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Boring and expensive : the cha...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
1
Beziehungsmarketing
1
Brand management
1
Consumer behaviour
1
Customer integration
1
Internet marketing
1
Konsumentenverhalten
1
Kundenintegration
1
Markenführung
1
Online-Marketing
1
Personal branding
1
Personality psychology
1
Persönlichkeitspsychologie
1
Relationship marketing
1
Social Media Engagement Behaviour (SMEB)
1
Social Web
1
Social web
1
Werbewirkung
1
barriers to engagement
1
impression management
1
social phobia
1
more ...
less ...
Online availability
All
Free
Undetermined
2
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Brataas, Andrea
1
Mein, Xiang Ying
1
Stothers, Robin Alexander
1
Published in...
All
Journal of strategic marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying
;
Brataas, Andrea
;
Stothers, Robin Alexander
- In:
Journal of strategic marketing
32
(
2024
)
1
,
pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
