Prior research suggests that consumers make trade-offs between two products by focusing more on alignable differences (i.e., the values of the options on the same attributes are different) than on nonalignable differences (i.e., the options have different attributes). The present research...

We use a social network analysis to examine the role of various types of interactions among the faculty of an American engineering school, ranging from mere awareness to full coauthorship, on academic research productivity (measured by weighted publication rates) and impact (measured by weighted...

Despite the pervasive use of pictorial brand logos, little is known about their effects on product value perceptions, expected product experience and willingness to pay premium. This study addressed the above-mentioned gap by building upon dual coding, anthropomorphism and biophilia theories to...

Perold (2007) shows that, given a diffuse prior that is being updated in light of a noisy market price, the posterior distribution says that value-weighting and equal-weighting one's portfolio makes no difference. We argue that the diffuse prior is hard to reconcile with reality and that a...