As evinced by the current national debate, the U.S. faces a health care crisis of monumental proportions, with complex issues of access, quality, and affordability. In terms of its cost, politics, quality, and efficiency, health care is a national issue that seriously threatens the U.S. economy....

The purpose of this research is to establish a branding model for the apparel manufacturers, marketers and soft goods retail sectors and provide direction for industry and academic researchers in better understanding viable strategies to this key element of success in today's aggressive...