While a time-based segmentation approach to customer segmentation for new products allows firms to identify consumers in the innovators and the early adopters segments, we add a profitability-based perspective to generate new insights. Using six years of data on the adoption of technology...

The role of women has been changing over the years in various fields around the world like advertising, academics, politics, etc. Today 30% of employees in the software industry are women. They are also distinguishing themselves as professionals in different walks of life. But has the...

This study has been undertaken with the twin objectives of examining the variability pattern of market arrivals and prices of selected vegetable crops (cabbage, cauliflower, tomato and peas) in metropolitan markets of Delhi, Mumbai, Bangalore and Kolkata and analysing the relationship between...

Purchase intentions are routinely used to forecast sales of existing products and services. While past studies have shown that intentions are predictive of sales, they have only examined the absolute accuracy of intentions, not their accuracy relative to other forecasting methods. For example,...

Companies employ international diffusion models to assess the local market potential and local diffusion speed to support their decision making on market entry. After their entry into a country, they use the model forecasts for their performance controlling. To this end, empirical applications...

Central Institute of Medicinal and Aromatic Plants (CIMAP) is the knowledge gateway of medicinal and aromatic plants related services and technologies. It organizes kisan mela (Farmers Fair) every year and display new varieties/technologies and innovative cultivation practices on commercially...

Companies employ international diffusion models to assess the local market potential and local diffusion speed to support their decision making on market entry. After their entry into a country, they use the model forecasts for their performance controlling. To this end, empirical applications...

The paper investigates the relationship between SMAC capabilities in productivity, innovation and competitive advantage for supply chain performance. This paper shows how SMAC technologies insight into business issues to increase supply chain performances. So, the main objective is to develop a...