Implementation of IT innovations in insurance industry enhances actual business models and creates new ones. E-insurance refers to creating and providing insurance and connected financial services through digital solutions. In this paper the impact of IT usage and digitalization on insurance...

Brands that have highly loyal consumers are in the function of the identity and image of their personality. The primary drivers of loyalty to such brands are the intangible characteristics of brands that have a certain symbolic meaning for consumers. In that sense, brands are in the function of...

The aim of this paper is to draw attention on the need to strengthen institutional cooperation between local self-governments and the business community. The paper analyses the ability of socio-economic councils in Serbia, as a part of local governments, to improve the business environment and...

The paper explores the relationship between thediversification of bank activities and a set of bank performanceindicators by running multiple regression on panel data set of 22operating banks in Serbia in the time period spanning the last 15reporting years. We have found a positive influence of...