Showing 1 - 10 of 11
Persistent link: https://www.econbiz.de/10015057194
Persistent link: https://www.econbiz.de/10003909943
Firms striving to reach consumers through today's swell of marketing clutter frequently are employing novel marketing practices. Although many nontraditional marketing messages are effective through clever, entertaining, and ultimately benign means, others rely on deception to reach consumers....
Persistent link: https://www.econbiz.de/10014219406
Persistent link: https://www.econbiz.de/10014381427
Persistent link: https://www.econbiz.de/10013463929
This research examines the relationship between corporate social responsibility (CSR) and company stock valuation across three regions of the world. After a brief introduction, the article gives an overview of the evolving definition of CSR as well as a discussion of the ways in which this...
Persistent link: https://www.econbiz.de/10009452202
Persistent link: https://www.econbiz.de/10003747492
Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...
Persistent link: https://www.econbiz.de/10011566394
Persistent link: https://www.econbiz.de/10014069634
For many people, integrity and self-respect are basic values. They are absolute needs open to no negotiation. Beyond material goods lies an inner sense of what is good. Beyond calculation lies judgment. Indeed, is this not the essence of responsible management? To judge the difference between...
Persistent link: https://www.econbiz.de/10014075752