Stories, and their ability to transport their audience, constitute a central part of human life and consumption experience. Integrating previous literature derived from fields as diverse as anthropology, marketing, psychology, communication, consumer, and literary studies, this article offers a...

Books reviewed: Abigail Edwards and John R. Wilson, Implementing Virtual Teams: A Guide to Organizational and Human Factors Susan Greenfield, Tomorrow's People Paul Dobson, Kenneth Starkey and John Richards, Strategic Management Issues and Cases

This interpretive study introduces the field of Utopian studies and explores its relevance in re-conceptualising certain aspects of consumer research. Making reference to a longitudinal study carried out in a festival marketplace, this paper illustrates how the concept of Utopia can yield rich...

This study explores the concept of self for women in consumer culture, as it is played out in an experiential advertising campaign for a U.K. women's magazine called Red. The study qualitatively explores the tensions and ambivalences experienced by female participants in response to a campaign...

Books reviewed: Marcela Miozzo and Ian Miles, Edward Elgar, Internationalization, Technology and Services Mario Calderini, Paulo Garrone and Maurizio Sobrero, Edward Elgar, Corporate Governance, Market Structure and Innovation Jeffrey James, Edward Elgar, Bridging the Global Digital Divide...