Many US households depend on jobs generated by foreign automobile production and marketing. Foreign vs. domestic comparative advertising influences consumer ethnocentric reactions, but what effect does it have on employees of these foreign automobile brands? We replicate and extend Neese and...

The present generation of Korean youth in Japan reflect considerable personal alienation in response to the disparagement and degradation endured since the arrival of their parents or grandparents. in Japan Examined psychoculturally the Korean minority in Japan are presented with a numbers of...