Narrow search
Showing 1 - 4 of 4
Cover Image
Narrative curation and stewardship in contested marketspaces
Mars, Matthew M.; Schau, Hope Jensen; Thorp, Tyler E. - In: Journal of the Academy of Marketing Science 51 (2023) 2, pp. 418-443
Persistent link: https://www.econbiz.de/10014251186
Cover Image
From crisis to advocacy : tracing the emergence and evolution of the LGBTQIA+ consumer market
Montecchi, Matteo; Micheli, Maria R.; Campana, Mario; … - In: Journal of public policy & marketing 43 (2024) 1, pp. 10-30
Persistent link: https://www.econbiz.de/10014635369
Cover Image
Three themes for the future of brands in a changing consumer marketplace
Campbell, Margaret C.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 517-526
Persistent link: https://www.econbiz.de/10012799006
Cover Image
Consumer dirtwork : what extraordinary consumption reveals about the usefulness of dirt
Warren, Nathan B.; Price, Linda L. - In: Journal of consumer research : JCR ; an … 51 (2025) 6, pp. 1229-1251
Persistent link: https://www.econbiz.de/10015338673