The two most influential models in delay discounting research have been the exponential (E) and hyperbolic (H) models. We develop a new methodology to design binary choice questions such that exponential and hyperbolic discount rates can be purposefully manipulated to make their rate parameters...

The paper surveys over twenty models of delay discounting (also known as temporal discounting, time preference, time discounting), that psychologists and economists have put forward to explain the way people actually trade off time and money. Using little more than the basic algebra of powers...

This brief note compares model selection procedures in regression. On the one hand there is an observed error reduction ratio that we calculate from the data: h = SSE2/SSE1, where SSE1 and SSE2 are the sums of squared errors in Models 1 and 2, respectively. On the other hand there is a target...

Hyperbolic discounting (H) is currently the dominant behavioral model of intertemporal choice, since it better explains how people behave than the normatively correct exponential discounting model (E). This paper promotes an arithmetic discounting model (A) which challenges H. First, A is more...

In this paper we tabulate norms of affective meaning / connotative meaning for several categories of stimuli that should interest researchers in consumer behavior, branding, website design, and more generally in marketing, language, graphic design, and psychology. All stimuli (182 logos, 68...

We show that typographic symbolism and sound symbolism both have an effect on the perception of brand names. The visual letters in a brand name (typographic symbolism) and the name’s silently ‘spoken’ phonemes (sound symbolism) both contribute approximately equally to the connotative...

This article describes a method that develops overviews to bring out the relationships between any loosely connected set of actors/objects. The study examines 37 principal actors involved in the processes of consumption (consumers, brands, ads, stores…), and how they are described on the...

We examine the confounding between models of intertemporal choice. Critical outputs from hyperbolic, exponential and arithmetic discounting are all highly multicolinear in commonly used research designs. This confounding means that if one model defines a participant as impulsive, they all will:...

This paper uses the Overlapping Serial Test (OS-test) to detect anomalous patterns in the distribution of sequences of stock market movements up and down. Our results show that most stock markets exhibit idiosyncratic recurrent patterns, contrary to the efficient market hypothesis. We also use...

This paper is the first to present explicit empirical evidence that market inefficiency is multi-dimensional. Testing the Efficient Market Hypothesis (EMH) over 76 stock indices using 17 well accepted indicators (e.g. runs test), results show that most indices exhibit some type(s) of...