Research Question- This study empirically investigates how various advertising media independently and jointly affect … firms' financial performance. Motivation- Advertising spending is one of the most significant budget items supporting … about their media selection strategies and allocation of funds across various advertising media. There has been very limited …

for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …

for advertising space. This paper develops a realistic, yet simple, model of print media industries. In contrast to … earlier studies, it takes into account that print media firms can neither set advertising space nor its price. A main finding … overstated since a print media firms? cover pricing is limited by its feedback on advertising demand. …

the price discrimination hypothesis. Coupon values fall with in-store displays and more intense advertising but rise when … prices are positively affected by coupon values, advertising expenditures, input costs, and the prices of competing brands …

permitted. However, permission to reprint/republish this material for advertising or promotional purposes or for creating new …