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The global/local product attribute : decomposition, trivialization, and price trade-offs in emerging and developed markets
Davvetas, Vasileios; Sichtmann, Christina; Saridakis, … - In: Journal of international marketing 31 (2023) 3, pp. 19-40
Persistent link: https://www.econbiz.de/10014368371
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Knowledge sourcing strategy and radical innovative performance : a temporal approach
Ganotakis, Panagiotis; Yeung, Matthew C. H.; Angelidou, … - In: Industrial marketing management : the international … 124 (2025), pp. 95-112
Persistent link: https://www.econbiz.de/10015173280
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Optionally green : the effect of hybrid product default policy on consumer response to hybrid products
Usrey, Bryan; Saridakis, Charalampos; Theotokis, Aristeidis - In: Psychology & marketing 41 (2024) 10, pp. 2239-2252
Persistent link: https://www.econbiz.de/10015133739