Previous research examining the consumer response to CSR activities demonstrates a mostly positive response. This has been illustrated via increased customer loyalty (e.g., Du, Bhattacharya and Sen 2008) as well as a willingness to pay premium prices (e.g., De Pelsmacker, Driesen & Rayp 2005)....

Corporate social responsibility (CSR) activities have the potential to create several distinct forms of value for customers. It is the customer perception of this value that mediates the relationship between CSR activities and subsequent financial performance. By categorizing major CSR...

Corporate sustainability can be broadly defined as the pursuit of a business growth strategy by allocating financial or in-kind resources of the corporation to a social or environmental initiative. Today, more than ever, corporate sustainability has risen to the status of strategic business...

Recent empirical research for municipal water consumption has uncovered a variety of interesting growth patterns. This study examines municipal water usage over time for Halifax, Nova Scotia, the thirteenth largest metropolitan economy in the Canada. Results from a dynamic error correction...

Recent empirical research for municipal water consumption has uncovered a variety of interesting growth patterns. This study examines municipal water usage over time for Halifax, Nova Scotia, the thirteenth largest metropolitan economy in the Canada. Results from a dynamic error correction...

In seven studies of naturally occurring, “real-world” emotional events, people demonstrated an immediacy bias in social-emotional comparisons, perceiving their own current or recent emotional reactions as more intense compared with others’ emotional reactions to the same events. The events...