This study applies a threshold model proposed by Granovetter (1978) to analyze the dynamic diffusion process of donating behavior for renewable energy. Using data on people's willingness to donate for renewable energy under various predicted participation rates, we simulate how herd behavior...

This paper extends Ito et al. (2010) to reveal whether altruism is an underlying motive of the behavioral thresholds. We also investigate the influence of environmental concern as one of the underlying motives of them. Applying contingent valuation (CV) methods, we conducted a stated preference...