This study tries to understand how Turkish online consumers perceive value for their purchase intentions. It develops a model in order to test the effect of value perception on buying intentions of those consumers. Besides, the model covers the effects of risk perception, quality perception,...

Demand for health related information is expanding. People seeking health information have many options today. Internet is becoming an important source of information for health related activities in recent years because of its convenience and large capacity. The use of Internet in Turkey...