While numerous writers have argued in general terms about the principles of Corporate SocialResponsibility (CSR) and sustainability management (e.g. Dunphy, Griffiths and Benn 2003, 2007)there has been little empirical exploration of these highly generalised prescriptions. We explore aframework...

The focus of an organisation's marketing efforts has shifted in recent years from satisfying customer needs to value creation for stakeholders. The purpose of this research is to establish how the senior management of an organisation define and identify stakeholders. The organisation's...